
The Lydiard Foundation
was made possible by generous support of the late Brian Maxwell. Foundation's
co-founder, Nobby Hashizume, met with Brian only a few months before Brian's
tragic passing. Brian, better known as the co-founder of PowerBar, was all
supportive of the idea of keeping the legacy of the Kiwi coaching legend. "My high
school coach was a distance runner in a shot-putter's body," Brian said. "But he
taught me about the Lydiard training principles." Brian went on to finish 3rd at
the Boston Marathon and was ranked No. 3 in the world in the marathon by Track &
Field News in 1977. Brian made the Canadian Olympic team in 1980 but was denied
the opportunity to participate due to the boycott. He a won total of 14 marathons
with the PR of 2:14:43.
Brian was all supportive of the idea of "honest hard work ethic" of the
Lydiardism. Although never formally introduced to Lydiard, Brian applied the
same honest hard work ethic to become an internationally ranked marathon runner.
He was also a close personal friend of Lasse Viren of Finland, who won four
Olympic gold medals with the influence of the Lydiardism. Brian also liked our
proposal of educational program for coaches and athletes. He was a strong
proponent of anti-drug developmental programs.

As a graduate of
University of California, Berkeley, and later their head cross country coach and
assistant track & field coach, Brian and his wife, Jennifer, also a former
runner at UC Berkeley and a nutritionist who formulated PowerBar, were always
generous with sharing their fortune that they have earned with PowerBar to the
running community and beyond. In 2002, the couple underwrote the cost of
replacing the artificial turf of UC

Berkeley's
multi-purpose facility. It is now appropriately called the Maxwell Field. Brian
and Jennifer have also supported local companies; GameReady and Kinesys. "We
know exactly how it feels to be a start-up company," Brian said to Nobby upon
their initial meeting. "It's good to be able to help out others in the same
situation now." Brian specifically asked, with their financial support, to
acknowledge these companies. Brian also served as GameReady's CEO.
Late last year, Foundation's co-founders, Nobby and Lorraine Moller, visited
Jennifer Maxwell with the revised proposal of the Lydiard Foundation. Jennifer
graciously accepted the proposal by saying, "I still feel like I make decisions
with Brian. I would like to continue supporting something he would have
supported."
As a start-up infancy stage of the Lydiard Foundation, we would not have been
able to move forward and immediately start working on various programs without
Brian and Jennifer's support and encouragement to keep Lydiard's legacy.
We would like to thank the Maxwell's for their support and encouragement. Thank
you!